By Anthony Johnson
The award-winning New York public relations firm, Macias PR, has created a new PR mobile app that guides business owners through the initial steps for launching a media campaign.
“The Publicity App” contains the same media strategy that Macias PR has used to secure prominent media placements for its clients in tech, financial, health care, nonprofit, political and retail. It’s also the same media approach that led to Macias PR being named the 2015 top “PR Consultant Firm of the Year – USA” by Finance Monthly.
Macias PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC and Senior Producer with CBS in New York.
But will the new mobile app steal business from the top New York PR firms and agencies that until now have owned the public relations market?
“It’s important for entrepreneurs to remember that every PR campaign is customized based on timely components, the competition and even a business model,” Macias said. “Users of this publicity app must still apply critical thinking and creativity for their own customized media campaign, but the app does guide every business owner or entrepreneur who doesn’t know where to start.”
“The Publicity App” helps entrepreneurs and small business owners identify the most crucial component needed for publicity – the narrative. The app also guides users through the initial steps needed to create a timely, targeted and customized narrative for any media campaign in B2B or B2C. And for business owners who don’t know how to identify their targeted media outlets, the mobile guides with steps to identify their targeted audience for a media campaign.
The mobile app includes real life examples from successful media campaigns run by Macias PR and it contains interactive games created by Macias PR that will strengthen the user’s understanding of the PR industry.
“The Publicity App” outlines strategies for the six most common types of PR campaigns – 1) Startup Publicity 2) PR Campaigns for sales 3) PR for events 4) PR for credibility 5) PR for SEO purposes and 6) Crisis communications campaigns.