By Dimitri Van Raemdonck
The content marketing agency, Always On Content, has formed a collaborative agreement with the top tech PR firm, Macias PR, allowing both agencies to leverage their expertise, talent, resources and technology.
Content marketing is the fastest growing area for business development. An effective content marketing campaign can increase a company’s online profile, drive leads from online stories and generate buzz around a product or service. Last year was the biggest year of growth for content marketing, according to industry trackers.
This content partnership allows Always On Content to deepen its editorial strategy and approach by working with an experienced PR firm that has secured prominent media placements for its clients with the New York Times, The Financial Times, Good Morning America, The Today Show, Bloomberg News and CNBC. It also allows Macias PR to expand its services to current and prospective clients who are looking for content marketing help.
Always On Content provides original content for businesses looking to increase their online presence. The content creator works with a team of freelance journalists and writers who are looking to supplement their income from journalism and leverage their skills for commercial value. This higher caliber of writer gives Always On Content clients a better quality of content.
Finance Monthly named Macias PR the 2015 top “PR Consultant Firm of the Year – USA” based on the firm’s strategy, media deliverables and innovation in PR. Macias PR was the only firm in the USA to receive this international honor that recognized other high profile corporations, including Deloitte for Financial Advisory Firm of the Year, KPMG for Mergers & Acquisitions, and Novartis AG for Pharmaceutical Deal of the Year.
Macias PR was founded in 2009 by Mark Macias – a former Executive Producer with NBC, Senior Producer with CBS in New York and current contributor for CNBC where he provides analysis on PR, branding and crisis advice to businesses and politicians in the news. Macias is also author of the business book, Beat the Press: Your Guide to Managing the Media, which has been featured on Fox Business, The New York Times, KCBS, KTVK, KPHO, New York Post and others.
“This content partnership allows our firm to expand its services without losing our boutique PR touch,” said Macias. “This allows us to serve our PR clients with a personal experience and strategy that is tailored to their needs, while also allowing us to grow our PR services by offering content marketing packages.”
Macias PR has led publicity and crisis campaigns for tech start-ups, asset management firms, politicians, financial groups, trade organizations, Internet retailers, nonprofits and service sector industries.